Website audit guides
Focused guidance for checking technical signals and protecting search visibility during a redesign. Wider marketing topics live on our specialist sister sites so this library stays useful and specific.
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Website and SEO guide list
Schema markup for small businesses
LocalBusiness, FAQ, Service and Review schema, and how to add them without a developer.
Read guide →Website redesign SEO checklist: protect rankings before launch
The pre-launch checks that stop redesigns from losing traffic, leads and local visibility.
Read guide →How to use these audit guides
Begin with the business decision, then collect the evidence needed to make it safely. The schema guide explains how to describe visible facts without inventing rich-result promises. The redesign checklist protects current landing pages, URLs, internal links, measurement and enquiry routes before a new design replaces them.
An audit should separate validation from outcome. You can verify a canonical, redirect or form immediately; changes in search visibility and enquiries need enough impressions and visits to assess. Keep a dated baseline, assign ownership and retest affected templates rather than clearing warnings for the sake of a score.
When a guide is not enough
Use a manual review when several signals conflict, a migration could remove existing traffic, or the site passes automated checks but still receives no qualified enquiries. Bring Search Console, analytics and operational lead records where available. The review should identify the few dependencies that matter first and state what does not need changing.
For shorter answers on crawlability, audit cost, duplicate pages, Core Web Vitals and prioritisation, visit the website audit questions hub.