Most "SEO packages" are a waste of money on a broken site.
If the site is slow, badly structured, or doesn't convert, paying someone £600 a month to "do SEO" on it is throwing good money after bad. Fix the foundations first, then optimise.
A free, human audit. No sign-up.
Get a real website audit for your UK small business. Send me your site and your goal. In 48 hours, you'll receive a short PDF showing what's broken and the three fixes that will move the needle.
No 600-issue spreadsheets. No sales pitch in disguise. Just the bits that matter, in plain English.
Free. UK based. Done by hand, not by software.
An honest opening line
Most "free SEO audit" tools just spit out a generic report and dump you into a sales funnel. They flag 600 issues so you panic and book a call. The truth is, on most small business sites, three or four things actually matter. The rest is decoration.
This is not that. I read your site myself, I look at your top two competitors, and I send you back the short version: the bits that are losing you money this week.
Keiron, Website Growth Audit
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Trusted by UK service businesses
Recent audits, rebuilds, and SEO fixes for teams that need more of the right enquiries.
Customer testimonials
“The audit showed us exactly why visitors were not calling. After the rewrite and tracking setup, quote requests became easier to measure and much more consistent.”
+38% more quote requests after the first month
“We finally had service pages that explained what clients actually needed. The team was clear, practical, and honest about what would move leads first.”
Clearer service pages and better-fit enquiries
“Our old site looked fine but did not convert. The new structure made emergency jobs and local searches much easier for customers to find.”
Emergency job enquiries became easier to track
Want the same clarity on your website?
Send the site over and get a practical audit before you spend money on fixes.
Recent projects
Fictional but realistic case studies from audits and rebuilds, focused on practical changes that made sites easier to use and easier to measure.
Clearflow Plumbing
Before
Urgent-service pages did not match how local customers searched for emergency plumbing help.
After
Rebuilt the site around emergency pages, service-area proof, and tracked mobile call paths.
Northline Electrical
Before
Paid traffic was grouped into one generic landing experience with weak job-level tracking.
After
Split campaigns and landing pages by service type so budget moved toward booked work.
Oak & Ember Joinery
Before
Finished work sat in a gallery without budgets, locations, materials, or quote prompts.
After
Turned projects into case-study pages linked to fitted furniture service enquiries.
Client proof
Small-business websites need more than traffic. They need clear positioning, trust signals, and pages that make it easy to enquire.
Every project starts with a real audit, clear priorities, and honest advice on what is worth fixing first.
Service pages, tracking, calls, forms, and local intent are planned together so more of the right visitors become leads.
Fixed-price projects and month-to-month support keep the focus on useful work instead of lock-in.
“The audit showed us exactly why visitors were not calling. After the rewrite and tracking setup, quote requests became easier to measure and much more consistent.”
“We finally had service pages that explained what clients actually needed. The team was clear, practical, and honest about what would move leads first.”
“Our old site looked fine but did not convert. The new structure made emergency jobs and local searches much easier for customers to find.”
“The audit made the problem obvious: people could not see the treatment options or next step quickly enough. The fixes were clear and manageable.”
“I expected a long technical report. What came back was six pages of plain English, ranked by what would help quote requests first.”
“The audit separated real conversion problems from nice-to-have changes. That saved us from spending money on a redesign we did not need yet.”
“The feedback was blunt in the right way. We fixed service-area copy, calls to action, and trust proof before touching anything else.”
“The audit explained why visitors were reading class pages but not booking. The suggested changes were practical enough for our developer to implement quickly.”
“It was the first website review that talked about actual jobs, phone calls, and local searches instead of just technical scores.”
“We got a clear priority list and could see which pages needed work first. The audit gave us confidence to fix the site in stages.”
What you'll get
I cap every audit at six pages. If I can't say what's wrong in six pages, I haven't understood the problem.
Each audit covers four things. Your homepage and top two service pages. Your Google Business Profile if you have one. Your top two competitors and what they're doing that you're not. And three specific fixes ranked by impact, with rough effort estimates so you can tell if it's a half-hour job or a half-day one.
That's it. No upsell. No retainer pitch. If you want to talk after, my email is in the PDF.
Why I do this for free
When I audit a small business site, roughly half the time the answer is "your site is fine, you need more reviews and a faster phone answer". I'll tell you that for free. You'll go away and do it yourself.
The other half of the time it's a genuinely broken setup. Slow site, no schema, no proper Google Business Profile, competitors eating your lunch. Those audits sometimes turn into a project where I rebuild the site or run SEO for a few months.
Both outcomes are fine. The first one gives me a small business owner who remembers I didn't try to sell them something they didn't need. That tends to come back later, or send a friend.
Estimate the monthly revenue you're leaving on the table by ranking lower than your competitors.
Unlock the full PDF report
Includes net uplift after SEO spend, estimated ROI, payback notes and a copy you can share with your team.
Try a quick ROI estimate while you're here. If the numbers look promising, request an audit on the actual site.
A few opinions I won't apologise for
If the site is slow, badly structured, or doesn't convert, paying someone £600 a month to "do SEO" on it is throwing good money after bad. Fix the foundations first, then optimise.
Because you'll rebuild it within 18 months when it doesn't rank, doesn't convert, and is impossible to edit. Doing it properly once is almost always cheaper than doing it three times.
For most service businesses, getting from 12 reviews to 80 will lift you in the local pack more than any backlink campaign. And nobody will sell you that, because it's not very billable.
Doubling response time to 5 minutes increases conversion by 9x in some studies. Doubling traffic to a site that takes 4 hours to reply will not.
Send your site, tell me your goal, give me 48 hours. If the answer is "your site is fine, fix these three small things", I'll tell you. If it needs work, I'll tell you that too and roughly what it should cost.