Skip to content
W
Send my site

Portfolio

Case studies built around measurable enquiries

Three fictional but realistic examples showing the website structure, proof, and tracking improvements used to turn local search traffic into better leads.

Case study Emergency plumber website

Clearflow Plumbing

A plumbing firm replaced a thin brochure site with urgent-service pages, stronger local proof, and mobile-first call paths.

  • Site rebuild
  • Local SEO
  • Lead tracking

Challenge

The business relied on paid calls because organic pages did not match emergency search intent or prove coverage across nearby towns.

Result

The new structure routed urgent visitors to emergency plumbing, leak repair, and boiler pages with call tracking on every primary action.

"The site finally reflects how customers actually find us. Calls are easier to track and the quality of enquiries is much better."

Mark Ellis, Owner, Clearflow Plumbing
Case study Electrician landing pages

Northline Electrical

An emergency electrician rebuilt paid landing pages and tracking around booked jobs instead of raw click volume.

  • Landing pages
  • Google Ads
  • Analytics

Challenge

Ad spend was steady, but call quality varied because urgent repairs, EICR work, and planned installs all shared the same landing experience.

Result

Campaigns were split by job type and each landing page matched the search, postcode coverage, proof points, and next action.

"We can see which jobs came from which pages now. The ad budget is going into work we actually want."

Priya Shah, Director, Northline Electrical
Case study Carpenter portfolio website

Oak & Ember Joinery

A joinery business turned finished projects into search-friendly proof for fitted wardrobes, alcove units, and media walls.

  • Portfolio design
  • Service pages
  • Conversion copy

Challenge

High-value visitors could see attractive photos, but the old gallery did not explain budgets, locations, materials, or how to request a quote.

Result

Project pages now connect finished work to matching services and give homeowners enough detail to enquire with confidence.

"The new portfolio does the selling before we visit. People arrive with a clearer brief and better-fit budgets."

Tom Rees, Founder, Oak & Ember Joinery

Want your site to be the next case study?

Send the current website, the area you serve, and the type of enquiries you want more of. You will get a practical plan for the highest-impact fixes.

Send my site